Privacy policy

Admetra GmbH is the data controller for the processing of your personal data.

We operate a creative intelligence and generation platform. You can discover Meta advertisements, explore their structure, and create new videos adapted to your product.

2.1 Data you give us

• Name and work email address (for account creation)
• Password (stored hashed) or Google account identifier if you sign in with Google
• Brand name, brand URL, and industry niche (provided during onboarding)
• Prompts, product URLs, product details, images, videos, audio, and other files you submit ("User Content")
• Payment information (processed by Stripe; we do not store full card details)

We also process the content extracted from product pages you submit, your scene plans, generated images, audio and videos, and the job details needed to deliver and check those results. These materials may contain personal data, including faces or voices.

2.2 Data collected automatically

We use cookies and similar technologies, grouped into three categories. You decide which categories we may use; the choice is recorded in your browser and can be changed at any time from Settings → Privacy or by clearing site data in your browser.

• Essential - required for the site to function. Keeps you logged in (session cookies and JWT), remembers your language preference, and protects against fraud and abuse. Cannot be disabled. Examples: access_token, refresh_token, admetra_language.
• Analytics - help us understand how the product is used so we can improve it. We use PostHog (hosted in the EU). Data collected: pages visited, clicks, scroll depth, error reports, and a device-stable identifier ( admetra_lead_id) used to measure retention. No advertising is performed with this data.
• Marketing - used to measure the performance of our advertising campaigns. We use Meta Pixel. Data collected: page views and signup conversions on our site. This data is shared with Meta to attribute ad spend.

Withdrawing consent does not affect the lawfulness of processing performed before withdrawal. We do not intentionally collect sensitive personal data (for example health, political opinion, or biometric data).

We process your data for the following purposes and legal bases:

We do not sell personal data. Admetra does not use your submitted content or generated results to train or improve its own machine-learning models without your separate, explicit consent.

Third-party AI services process content to fulfil your requests. Their retention and training practices depend on the service, the applicable agreements, and the settings used. Our statement about Admetra's own models is not a blanket promise that every outside provider has the same policy. Contact us for information about the providers used for your request.

3.1 People who appear in third-party advertisements

Admetra collects and analyzes advertisements that companies ran publicly and that are published in public advertising transparency archives. Those advertisements sometimes show identifiable people, such as presenters or creators. Where we process that material, our legal basis is our legitimate interest in research, commentary, and market analysis of public advertising (Art. 6(1)(f) GDPR).

If you appear in an advertisement that we analyze and you do not want that material shown, you can object at any time by emailing info@admetra.ai with a link to the page. We will remove or suppress the material rather than asking you to justify the objection.

We keep personal data for as long as needed for the purposes below. We consider the type and sensitivity of the data, the features you use, your deletion requests, and any legal obligations or disputes that require us to retain records.

• Uploads, product details, scene plans, and generated media: kept as needed to process your requests and provide access to your saved work. This does not guarantee permanent storage.
• Account data: kept to maintain your account and handle closure or any recovery period shown when you close it.
• Payment and invoice records: kept for the periods required by applicable tax and accounting laws.
• Support messages: kept to resolve your request and any related dispute.
• Technical and security logs: kept as needed to investigate faults, prevent abuse, and meet legal obligations.
• Backups: copies may remain until the applicable backup cycle expires. Deletion from active systems does not mean immediate deletion from every backup or provider system.

When data is no longer needed, we delete it or make it anonymous. You can request deletion or information about retention by emailing info@admetra.ai. We handle requests within applicable legal time limits. Where we must keep certain records, we explain the reason and limit their use to that purpose.

5.1 Service providers (processors)

We share data with the following categories of providers to support the features you use:

• AI generation and model providers: receive prompts, scripts, product details and product-page content, generation settings, and relevant images, video, or audio, including links to those files. They help prepare scene plans, generate media, and check results.
• AI request routing providers: receive the content of model requests and responses to pass them between Admetra and the model services used for your request.
• Cloud hosting, storage, and content delivery providers: process account and job data and store, process, and deliver uploaded assets and generated media.
• Payment providers: process payment details, billing records, and subscription information.
• Authentication providers: process sign-in information when you choose to use an external account to sign in.
• Email delivery providers: process your email address and message content to deliver service communications.
• Error monitoring providers: process technical diagnostics and error information to help us maintain and secure the Services.
• Analytics providers: process usage and device information where you have given consent, as described in Section 2.2.

The data shared depends on the feature you use. A provider may pass the content needed for your request to another model or infrastructure service involved in delivering it.

Where a provider processes personal data on our behalf, it must follow our instructions under the applicable data-processing agreement. Some providers, such as payment and authentication services, may also process data for their own legal or security purposes as described in their privacy notices.

5.2 Legal requirements

We may share data with authorities if legally required to do so.

5.3 Business transfers

If our company is merged or acquired, data may be transferred to the new owner under GDPR protections. We never sell your data.

The providers described in Section 5.1 may process personal data outside the EU/EEA, including in countries whose privacy laws differ from those in your country. The location depends on the provider and service used.

Transfers must comply with applicable data-protection law. Depending on the recipient and destination, the legal mechanism may be an adequacy decision by the European Commission, including the EU-U.S. Data Privacy Framework for covered transfers to participating recipients, or Standard Contractual Clauses with any additional measures required. Standard Contractual Clauses are contract terms approved by the European Commission to protect transferred personal data.

You can request information about the destinations and safeguards applicable to your data, including a copy of relevant contractual safeguards, by emailing info@admetra.ai.

We use modern security measures to protect your data, including encryption, access controls, secure hosting, and data minimization. No system is perfect, but we take reasonable steps to protect your information.

You can request the following at any time:

• Access to your data
• Correction of inaccurate data
• Deletion of your data
• Download (portability) of your data
• Restriction of processing
• Objection to certain processing
• Withdrawal of consent (for consent-based processing)

To exercise your rights, email info@admetra.ai. You also have the right to file a complaint with any EU supervisory authority of your choice.

We use necessary cookies for basic site functions and optional analytics cookies only if you accept them. Details are provided in our Cookie Policy.

The Services are for people who are at least 18 years old and have reached the age of legal adulthood where they live. If you believe someone who does not meet this requirement has provided personal data, email info@admetra.ai so we can investigate and take appropriate steps, including deleting data where required.

If we update this privacy policy, we will post the new version here. If changes are significant, we will notify you.

Admetra GmbH, Kameruner Str. 16, 13351 Berlin, Germany
info@admetra.ai